Roots partners with ZANMANG LOOPY for limited-edition collection

Roots (RROTF) Corporation unveils its latest international collaboration with ZANMANG LOOPY: the super-popular meme-driven Korean beaver Character beloved by younger generations, just in time for International Beaver Day. The company said, “Known for her signature pink look and vibrant personality, ZANMANG LOOPY brings a playful charm to this limited-edition Spring/Summer collection. Paired with Roots iconic beaver, ‘Buddy,; a symbol that represents Canada’s nature and community spirit, the series delivers a warm and joy-filled summer experience for ZANMANG LOOPY’s biggest fans. As two beloved beaver characters, ZANMANG LOOPY and Buddy come together seamlessly in a playful yet natural brand integration, bridging cultures through a shared symbol of nature, community, and curiosity.”