Bernstein analyst Connor Cerniglia initiated coverage of Rollins (ROL) with an Outperform rating and $70 price target The firm names Rollins its top pick in business services. The company is in the midst of a transformation after operating as a family-run business for 75 years, the analyst tells investors in a research note. Under new management, Bernstein believes Rollins will benefit from a multi-year improvement in its business. It believes this will drive the stock higher.
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