Roku (ROKU) and Amazon (AMZN) on Monday announced an integration that gives Amazon DSP advertisers significant authenticated reach across Roku and Fire TV audiences, which can ultimately improve the monetization of Roku inventory, Citizens JMP analyst Matthew Condon tells investors in a research note. The firm, which reiterates an Outperform rating and $95 price target on Roku shares, is increasingly confident in the sustainability of mid-teens platform revenue growth going forward.
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