Loop Capital analyst Alan Gould upgraded Roku (ROKU) to Buy from Hold with a price target of $100, up from $80. The firm cites expectations that the Amazon.com (AMZN) advertising partnership announced yesterday should begin positively impacting Roku’s financial results starting next year for the upgrade. This development will further strengthen Roku’s position as the leading TV operating system in the U.S., the analyst tells investors in a research note. Loop says the partnership will integrate Roku and Amazon’s logged-in connected TV user bases, representing an estimated 80M households, through the Amazon demand-side platform. Roku contributes its “industry-leading” user base while Amazon “brings its unmatched shopping feedback loop,” the firm contends.
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