Jefferies upgraded Roku (ROKU) to Buy from Hold with a price target of $135, up from $100. The firm recommends staying selective across the internet sector in 2026. Incremental investments could limit margin expansion and concerns around artificial intelligence disintermediation could limit multiple appreciation, the analyst tells investors in a research note. Jefferies sees 20%-plus platform revenue growth in an upside case for Roku. It cites this growth potential for the upgrade.
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