Roku (ROKU) has surpassed 100M streaming households worldwide, a milestone that highlights the company’s scale and momentum. This achievement reflects the broader shift in viewing habits, as streaming becomes the primary way people watch TV. Households around the globe watch TV using a Roku streaming player, a first-party Roku-made TV, or one of the many Roku TV models built by our global hardware partners. All Roku devices offer the same simple, delightful experience that begins with the Roku Home Screen and is powered by the Roku OS.
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