Roku, Nielsen expand strategic measurement partnership

Nielse and Roku (ROKU) announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data into Nielsen’s advanced campaign measurement and outcome solutions. With streaming on Roku devices alone making up more than 21% of all TV viewing, advertisers can get a more accurate view of what audiences watch across services through measurement powered by Roku’s data. As part of this expanded multi-year strategic partnership, Nielsen will continue using Roku’s large-scale TV data as input to its Big Data + Panel measurement for both Linear and Streaming Ratings. As part of the strategic partnership, Roku will also gain access to Nielsen’s Streaming Platform Ratings, which provide a comprehensive view of how audiences engage with both subscription and ad-supported services.