Wolfe Research upgraded Roblox (RBLX) to Outperform from Peer Perform with a $150 price target The company is positioned to benefit from “platform flywheel effects,” including search improvements and pricing optimizations, the analyst tells investors in a research note. Further, Roblox’s advertising revenue potential is “still very nascent,” the analyst tells investors in a research note. For 2026, Wolfe estimates regional pricing will contribute $318M in incremental bookings and ad revenue will contribute $300M in incremental sales. It wells multiple catalysts for Roblox shares as it network effects continue.
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