Roblox unveils AI, monetization, and performance innovations for creators

Roblox (RBLX) announced a suite of new innovations at its 11th annual Roblox Developers Conference, an invite-only event for Roblox’s creator community. “The new releases are designed to help Roblox creators bring to life compelling content, scale their audience, increase their earning potential, and build successful businesses. Last year at RDC, Roblox CEO David Baszucki shared Roblox’s vision to have 10% of the global gaming content market flow through the Roblox ecosystem and be distributed within the Roblox creator community. In the 12 months ending June 30, 2025, creators earned over $1 billion via Roblox’s Developer Exchange Program, and they are on track to exceed this in 2025. Today’s announcements will provide the Roblox creator community with even more tools and opportunities to thrive,” the company stated. “Our goal is for developers to have the opportunity to transform their ideas into growing businesses. Time and again, we see that when we give our creators powerful tools and opportunities, they create things that inspire us by pushing the boundaries of creative possibility. At Roblox, better tools, including many with AI capabilities, will help creators get from idea to shared reality faster,” added Nick Tornow, Roblox Senior Vice President of Engineering.