Roblox says on track to pay out $1B to creators in 2025

Roblox (RBLX) says it is on track to pay out $1B to creators in 2025, as it revamps its rewards program to encourage creators to bring more players onto the platform. “Creator Rewards was designed to boost earning opportunities for all creators, and better recognize the contributions of emerging creators than the legacy EBP program. On average, we expect that smaller experiences (outside the top 10,000) will see an even larger percentage increase in earnings from Creator Rewards.”