As the company grows toward 100M active daily users, contributors to Roblox (RBLX) are finding there is money in selling games they’ve created on the platform, with buyers prepared to pay seven or eight figures for products, Cecilia D’Anastasio of Bloomberg reports. ‘Blue Lock: Rivals’ attracted more than 1M simultaneous players following its release, generating $5M a month in purchases for Roblox Corp. and was sold for more than $3M. Back in May, Roblox bought a stake in ‘Grow a Garden,’ currently the most popular game in Roblox, attracting over 21M simultaneous players back in June.
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