JPMorgan downgraded Roblox (RBLX) to Neutral from Overweight with a price target of $100, down from $145. The company’s engagement inflected higher in 2025 due to viral hits like Grow a Garden and Steal a Brainrot, the analyst tells investors in a research note. However, JPMorgan thinks the shares “could take a breather” in 2026 due to engagement headwinds, bookings growth slowing, and margins compressing. Roblox’s engagement trends have started to moderate with most viral experiences past their peaks, the analyst tells investors in a research note.
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