RGP unveils new brand identity, brand architecture

RGP revealed a new brand identity and brand architecture to create clarity around the company’s enhanced value proposition. The company has made organizational shifts to distinctly position RGP as a parent company with three principal business segments: On-Demand by RGP, Veracity by RGP and Countsy by RGP. These updates align with the operational changes that RGP has made to evolve its business strategy starting in fiscal year 2025. “The changes we’ve made are enabling us to unlock the value of our diversified capabilities, better situating us to support companies with their workforce and transformation strategies regardless of their corporate lifecycle or unique circumstances,” said Kate Duchene, Chief Executive Officer at RGP. “Our new organizational structure and intentional brand architecture create a unified ecosystem that better showcases the full value that RGP brings to our stakeholders. This evolution ensures that RGP will be well-positioned over the long-term to execute and succeed regardless of the macro environment by leveraging our differentiated and deep experience across a diverse set of industries.” RGP expects the changes it has made to expand the company’s addressable market through an evolved service offering catalog, while positioning the firm to drive cross-sell growth throughout its extensive enterprise client base that includes over 1,700 active MSAs globally.