Reed’s names Neal Cohane COO

Reed’s (REED) announced the appointment of Neal Cohane as Chief Operating Officer, effective January 5, 2026. Most recently, Cohane served as Chief Sales Officer at Eastroc Beverages and previously founded Rootstock Brands. “Neal’s deep understanding of Reed’s, combined with his extensive experience scaling beverage brands, makes him uniquely qualified to lead our operations as we enter our next phase of growth,” said Cyril Wallace, Chief Executive Officer of Reed’s. “We are excited to welcome Neal back to the executive team and confident that his leadership will help drive operational excellence and long-term value for our shareholders.”