Reed’s initiated with a Buy at Alliance Global

Alliance Global analyst Aaron Grey initiated coverage of Reed‘s (REED) with a Buy rating and $4.75 price target The company competes in the beverage category behind its Reed’s brand of products, the analyst tells investors in a research note. Reed’s is still in the early stages of its turnaround, but the second half of 2025 “should represent a trough” as the company is positioned to return to growth and approach profitability in the second half of 2026, the analyst tells investors in a research note. Alliance Global sees a favorable risk/reward at current share levels.