Reed’s CEO Norman Snyder to retire, Cyril Wallace to succeed

Reed’s (REED) announced key updates to its executive leadership team and Board of Directors. Cyril Wallace has been appointed to CEO and Director, succeeding Norman Snyder, Jr. who is stepping down to retire. In addition, the Company has appointed Ruud Bakker to its Board. Wallace brings more than 20 years of leadership experience from PepsiCo (PEP), where he most recently served as Vice President and General Manager overseeing a $3.2B territory. Bakker joins the Board with more than 25 years of global leadership experience across the beverage industry, including senior roles at Red Bull, Diageo and Heineken. Bakker is also the founder of Purple Fox Studios, a beverage innovation incubator.