Reddit named ‘Top Pick’, added to ‘Conviction Buy’ list at Needham

Needham keeps a Buy rating and $300 price target on Reddit (RDDT) but names the stock its 2026 Top Pick and adds it to the firm’s “Conviction Buy” list, replacing Roku (ROKU). The firm is positive on the company having 100% human-created content, which optimizes trust, authenticity, and value to LLMs, the analyst tells investors in a research note, further stating that Reddit is already generating over $100M per year in fees from OpenAI and Google’s (GOOGL) Gemini, and this “could double” with Anthropic and Perplexity fees. Needham also notes that Reddit is the fastest growing company in its coverage, while its Performance Ads give the company “full-funnel ad solutions” and a larger share of ad budgets.