RedCloud (RCT) Holdings announced the launch and availability of its TradeX program, facilitating the trade of essential FMCG products in bulk quantities, matching market supply with demand across key categories. Emerging markets face systemic inefficiencies in retail commerce, resulting in a staggering approximately $2 trillion inventory gap where consumer demand often outpaces product availability in supply chains historically driven by semi-formal ‘offline trade’ between trusted parties. RedCloud believes that a lack of data-driven decision-making contributes heavily to inefficiencies that ultimately cause supply challenges and increased consumer retail prices. TradeX leverages RedAI trading data gathered from the supply chain to enable traders to buy and sell in a familiar way using phone and message-based trading habits, preserving long-standing relationships while also unlocking the benefits of transitioning to digital forms of trade.
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