Reborn Coffee (REBN) announced the signing of a $1.3M exclusive master licensing agreement with Reborn Health Goods, granting it full rights to develop and sublicense Reborn Coffee locations throughout mainland China. Under this agreement, Reborn Health Goods will serve as the exclusive master licensee for the Chinese market. As part of its role, the company will oversee national operations and expansion efforts, including executing direct store developments and coordinating regional sublicensing partnerships aligned with Reborn Coffee’s brand standards and growth objectives.
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