Reborn Coffee (REBN) announced it has entered into a master licensing agreement valued at $1.7 million with the Arjomand Group, a prominent regional partner with significant influence across the Middle East, Europe, Eastern Europe, and MENA territories. Under the terms of the agreement, Arjomand Group will lead the development of Reborn Coffee-branded retail locations and product lines throughout high-growth markets across the Middle East, Europe, and MENA regions. The deal supports Reborn’s broader global expansion strategy by combining regional expertise with brand-driven scalability.
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