Reborn Coffee (REBN) announced that it intends to pilot a digital asset ATM at one of its flagship Southern California stores as part of its ongoing digital asset strategy. The ATM is expected to support transactions in Bitcoin and select U.S. dollar-pegged stablecoins such as USD Coin, subject to applicable laws and regulations. The digital asset ATM will be installed and operated by a licensed third-party provider and is expected to allow customers to purchase or sell supported digital assets during regular store hours. By introducing this service in a retail environment, Reborn aims to evaluate customer interest, assess operational logistics, and explore the role of digital asset accessibility in enhancing the in-store experience.
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