Reborn Coffee (REBN) and Hour Loop (HOUR) announced an expanded partnership to offer new Reborn branded Organic Volcanic Tea through the Amazon (AMZN) Marketplace program. The partnership with Hour Loop extends the recently announced agreement to purchase, carry and handle Reborn coffee products as well as manage listings, logistics, marketing, inventory management, price monitoring and platform integration on Amazon Marketplace. “Hour Loop’s dominant position on Amazon and e-commerce expertise will be an excellent venue for the launch of our new line of Organic Volcanic Teas,” said Jay Kim, Chief Executive Officer of Reborn. “We have been impressed with the team at Hour Loop as we prepare to begin offering our coffee products on their platform and believe its sales experience and expansive reach on Amazon will help to rapidly scale sales to our retail chain coming 2024.”
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