Reborn Coffee, Eachome Shopping forge partnership to expand retail footprint

Reborn Coffee (REBN) has partnered with Eachome Shopping, a major retail platform under Shenzhen Media Group, to expand its retail footprint across China. This partnership enables Reborn Coffee to scale its retail presence by integrating with Eachome Shopping’s extensive online and offline platforms. Leveraging Eachome Shopping’s robust media resources, Reborn Coffee aims to enhance brand visibility and engage a broader consumer base. The collaboration also paves the way for future online ventures, with aspirations to expand beyond China into the broader Southeast Asian market.