Reading: ‘Deadpool & Wolverine’ breaks multiple records in global cinema circuit

Reading International announced that this past weekend’s opening of the highly anticipated, Deadpool & Wolverine, set several records across its global cinema circuit, including: The biggest opening weekend for any R-rated movie ever in our U.S. Cinema division, in terms of both attendance and box office. The biggest opening weekend for any MA 15+ rated movie ever in our Australian Cinema division, in terms of both attendance and box office. The biggest opening weekend box office gross, on a same-store basis, for our premium large format screens for any movie in our U.S. Cinema division. Our U.S. Cinema team created a specially curated Deadpool & Wolverine F&B menu and offered Deadpool & Wolverine collector’s merchandise for sale, which helped deliver the highest F&B Revenues for any weekend so far in 2024, the highest ever single day F&B spend per patron on Thursday, July 25, the day the movie opened, the biggest opening weekend F&B Revenues for a movie themed menu since 2019 and the biggest movie-themed merchandise revenues for any movie ever, despite also being the fastest to sell-out. Our Australian Cinema team created a special BFF combo inspired by Deadpool & Wolverine, which was the biggest selling F&B item opening weekend and helped deliver the highest opening weekend F&B Revenues for any weekend so far in 2024 and the second highest opening weekend F&B Revenues ever. The biggest opening weekend gross box office for our premium large format screens for any movie in our global circuit since Thor: Love and Thunder in 2022. The biggest opening weekend gross box office so far in 2024 for each of our U.S., Australian and New Zealand cinema circuits.