Quad/Graphics selected by Scandinavian Designs

Quad/Graphics (QUAD) announced it has been selected as agency of record, or AOR, by Scandinavian Designs, a nationwide retailer of modern home furnishings. This strategic collaboration reflects Scandinavian Designs’ decision to consolidate its creative and media strategy, planning and execution under one agency, choosing Quad for its integrated marketing solutions, commitment to data transparency and proven success among retail brands. Quad named agency of record by Scandinavian Designs, to lead integrated marketing and drive omnichannel growth. The work from Quad will feature Betty, Quad’s creative agency, and Rise, Quad’s media agency, for strategic creative direction and content production, plus omnichannel, integrated media management and advanced analytics services, respectively.