PVH Corp. (PVH) and Herman Kay-Mystic LLC announced a new licensing agreement of select wholesale men’s and women’s outerwear under the Calvin Klein and TOMMY HILFIGER brands in the U.S. and Canada, which is expected to launch in Spring 2026. PVH will also partner with key experts for certain wholesale category businesses where the partner can provide deep category and channel expertise. The approach supports the company’s long-term, brand-building growth strategy, the PVH+ Plan, and drives further scale in the marketplace. “As we bring licenses in-house that represent the core part of our brands’ lifestyle expression, we are also working with complementary partners, like Herman Kay, who are fully aligned with our brand vision and direction, and will contribute to driving sustainable, brand-accretive growth as we deliver on our PVH+ Plan,” said Donald Kohler, CEO, PVH Americas.
Don’t Miss TipRanks’ Half-Year Sale
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
- Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on PVH: