PubMatic reports ‘accelerating global adoption’ of AgenticOS platform

PubMatic (PUBM) announced accelerating global adoption of its AgenticOS platform, as agentic media buying moves from experimentation into a validated behavioral shift in digital advertising. What launched at CES with a single campaign is now running end-to-end autonomous agentic campaigns across independent agencies, scaled buying platforms, and global brands in the United States, France, the Netherlands, Australia, and India. Buyers are returning to scale additional campaigns, validating both operational efficiency and economic returns. Brkthru is setting the pace for scaled adoption of AgenticOS as global momentum accelerates. Butler/Till, MiQ, and Untapped Growth are some who have launched campaigns with significant improvements in cost efficiency, speed, and performance. Globally, every advertiser that has activated a campaign has returned for more campaigns, demonstrating exceptional customer retention and expanded use of AgenticOS.