PubMatic launches upgraded solution suite for buyers

PubMatic (PUBM) announced the launch of its upgraded solution suite for buyers, powered by generative AI. PubMatic’s buyer platform streamlines every stage of the media buying process – from audience and inventory discovery and forecasting to curation, activation, and performance optimization. It is the only solution with direct access to nearly the entire open internet – 1,900 premium publishers, privacy-safe audience data from 190 data partners, and over 821 billion daily ad impressions. The buyer-facing platform combines proprietary supply-side intelligence with AI-powered buying tools, and by uniquely combining direct SSP access with seamless campaign activation capabilities, it offers supply-path transparency unavailable to DSPs. This is critical at a time when buyers demand greater control over and visibility into where and how their media dollars are spent. Announced on the two-year anniversary of PubMatic’s Activate product launch, this marks a milestone in PubMatic’s evolution from a traditional SSP into an innovative end-to-end technology company powering the future of programmatic advertising on the open internet. With Gen AI at its core, PubMatic’s buyer suite addresses an array of inefficiencies around supply paths, workflows, inventory discovery, audience strategy, and optimization.