PubMatic announces partnership with Classify

PubMatic (PUBM) announced a partnership with Classify. Classify’s ContentGraph is an AI-powered content intelligence platform that delivers hyper-precise URL-level contextual segments, exceeding the limitations of traditional adtech. This technology is now integrated into PubMatic, which operates one of the largest SSPs, enabling the creation of granular contextual segments and PMP Deal IDs that can be pointed toward any DSP, ultimately enhancing PubMatic and any DSP users’ ability to reach the most relevant content in a privacy-safe manner. Demonstrating the power of ContentGraph, one agency saw a remarkable 35X increase in click-through rate by adding Classify to their campaigns.