Prog Holdings price target raised to $55 from $50 at B. Riley

B. Riley raised the firm’s price target on Prog Holdings (PRG) to $55 from $50 and keeps a Buy rating on the shares. Prog Holdings reported Q4 revenue of roughly $575M, slightly below consensus, but delivered a strong EPS beat of 74c versus 59c expected, alongside adjusted EBITDA of $61.5M, the analyst tells investors in a research note. The recent $420M acquisition of Purchasing Power positions the company for 2026 guidance of about $3.1B revenue and $4.00-$4.45 adjusted EPS, supported by buy now pay later growth, cross-selling synergies, and stable expansion of PROG Marketplace, the firm says.