Prog Holdings price target raised to $35 from $31 at Jefferies

Jefferies analyst John Hecht raised the firm’s price target on Prog Holdings (PRG) to $35 from $31 and keeps a Hold rating on the shares. Q4 results were soft, though Q4 adjusted EPS were ahead of Wall Street estimates and adjusted EBITDA margins improved year-over-year, the analyst tells investors in a research note. The firm added that credit outperformance reflects effective tightening and FY26 guidance suggests a continuing pressured environment mixed with cautious risk management.