Jefferies upgraded Procter & Gamble to Buy from Hold with a price target of $179, up from $156. The company enters 2026 on a firmer footing, as the consumer backdrop is stabilizing, and comps become easier, especially as retail destocking is lapped, the analyst tells investors in a research note. The firm added that if present consumption holds, easier comps will translate into low single-digit growth in the back half.
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