Jefferies upgraded Primo Brands (PRMB) to Buy from Hold with a price target of $25, up from $24. The firm says the company offers a “rare combination” of value, growth and visibility. Primo’s investment story is shifting from stabilization to optimization, with brings its retail opportunity “to the fore,” the analyst tells investors in a research note. Jefferies sees the company’s 2026 outlook as conservative. Primo’s sales are set to accelerate through the year and the stock is not reflecting its earnings power at current levels, contends the firm.
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