Primerica initiated with a Market Perform at BMO Capital

BMO Capital initiated coverage of Primerica (PRI) with a Market Perform rating and $311 price target The company has a “uniquely” capital-light business model and stronger growth profile relative to its life Insurance peers, the analyst tells investors in a research note. However, the firm expects “some reversion” in the coming years given Primerica’s “abnormally good” 2024 agent recruiting trends and investment product sales amid an equity bull market. It believes the company’s qualities are already priced into the shares.