Predactiv announced a new integration with LiveRamp (RAMP) that enables brands and organizations using offline data to responsibly onboard and translate that data into secure and interoperable identifiers for activation within The Predactiv Data Platform. This release marks a significant expansion of the types of data that can be enabled within Predactiv’s ecosystem. Organizations are no longer restricted by PII when it comes to leveraging data enablement opportunities with The Predactiv Data Platform and can now benefit from all platform features, including the company’s newly launched Lookalike Modeling feature. By enabling secure identity resolution workflows, Predactiv now supports a broader universe of data owners seeking to transform first-party PII assets into monetizable, privacy-safe data products.
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