Pop Culture Group signs emerging comics artist Li Guo

Pop Culture Group (CPOP) has signed an exclusive collaboration with trend comics artist Li Guo. Li Guo will fuse the company’s classic aesthetics with contemporary youth culture to co-create a new IP series. The company has established a hip-hop ecosystem centered around three core business segments: POPSPORTS, POPIDEA, and POPFUN. POPSPORTS focuses on the standardization of street dance and the cultivation of Olympic talent. This new collaboration with Li Guo aligns closely with the vision of POPSPORTS, particularly in promoting the intersection of art, movement, and youth expression. The first project following this signing will adopt a cross-media approach, combining “comics + trendy sports” to infuse visual and conceptual energy into trendy sports across different fields.