Pokemon Company to acquire Excell Brands, terms not disclosed

The Pokemon Company International announced that it has entered into a definitive agreement to acquire Excell Brands, a U.S. distributor and category management service provider of trading cards and collectibles. The transaction is expected to close subject to regulatory approvals and customary closing conditions. “This reflects our long-term commitment to supporting the Pokemon community and the broader trading card ecosystem,” said Kenji Okubo, President of The Pokemon Company International. “Excell Brands has built a strong reputation as a trusted distributor and category management partner for their customers with deep insight into the needs of Pokemon fans.” The Fly notes that Nintendo (NTDOY) owns 32% of The Pokemon Company.