PLBY Group enter into 7-year licensing agreement with Sunny Cusco

PLBY Group announced that it has entered into a 7-year licensing agreement with Sunny Cusco, an innovative company rooted in authentic fashion and merchandising, for the exclusive rights to develop and sell apparel and certain other licensed products on the shop.playboy.com website. Pursuant to the agreement, Sunny Cusco is required to make an upfront payment of $1.25 million on signature, as well as an additional $6.3 million in minimum guarantees and excess royalties to be paid above the minimums.