Playboy names Phillip Picardi CBO, Editor in Chief, Adweek reports

Playboy (PLBY) has named Phillip Picardi as chief brand officer and editor in chief as the publisher seeks to reestablish relevance in the modern era, Adweek’s Mark Stenberg reports, citing Picardi. Most recently, he served as CBO at Weight Watchers (WW). “Our moment right now is both extremely prudish and extremely pornographic,” Picardi told Adweek. “The idea that we need a publication that is able to explain sexuality as a cultural force, especially as our younger folks are facing a sex recession and loneliness epidemic-it felt like the right challenge.”