Playboy, Hefner Capital announce new partnership to produce feature film

Playboy (PLBY) and Hefner Capital announced a new partnership to produce Dead After Dark, an original feature film currently in development. The project marks the first collaboration between the two companies and represents a step forward in Playboy’s modern entertainment and media strategy. “This creative partnership reflects Playboy’s commitment to introduce and build out our story-driven content strategy,” said Ben Kohn, Chief Executive Officer of Playboy. “Dead After Dark is another step in a broader company effort to develop a connected Playboy entertainment universe, one that draws from the brand’s vast archives, global influence, and consumer appetite for new IP. We’re excited to see how this first film resonates with audiences and to continue collaborating with great partners to develop additional stories across film, television, and emerging platforms.”