Playboy engages MZ Group to lead investor relations, shareholder communication

Playboy (PLBY) announced the engagement of international investor relations specialists MZ Group to lead a strategic investor relations and financial communications program across all key markets. MZ will work closely with Playboy management to develop and implement a capital markets strategy designed to increase Playboy’s visibility throughout the investment community. The initiative will highlight how Playboy is leveraging its heritage and global recognition to build a diversified, high margin, asset light business focused on licensing, media and experiences, and hospitality. Combined with an increasingly robust balance sheet, initiatives including the recent deal to sell 50% of its China licensing business, the re-launch of its magazine to maintain brand mindshare, and a planned Miami Beach membership club are accelerating growth and revenue.