Planet Fitness price target raised to $110 from $105 at Guggenheim

Guggenheim raised the firm’s price target on Planet Fitness (PLNT) to $110 from $105 and keeps a Buy rating on the shares. Planet’s unique positioning at the intersection of fitness, value, and franchising “suits it particularly well in a macro backdrop characterized by tariff-related uncertainty,” the analyst tells investors. The firm believes investor expectations for the “important” Q1 are “reasonable,” including 700-800,000 new joins, while it calls full-year guidance embedding a flat EBITDA margin “conservative.”