Planet Fitness initiated with a Buy at Guggenheim

Guggenheim initiated coverage of Planet Fitness (PLNT) with a Buy rating and $130 price target The retail sector still seems to be perceived as “structurally sick,” but the firm says “holiday brought the cheer,” tariffs have been manageable so far and “most importantly and likely going unnoticed” is the fact that the majority of the firm’s coverage actually operates at, or close to, their gross margin peaks.