Pineapple Financial initiated with a Buy at EF Hutton

EF Hutton analyst Tim Moore initiated coverage of Pineapple Financial with a Buy rating and $5.50 price target. The firm is taking a 2026 view, rather than next year, saying 2026 better captures a full year worth of Pineapple’s expansion into the U.S. market and the launch of its insurance offerings in Canada. Pineapple Financial is a Canadian mortgage brokerage technology services provider and is well positioned to take market share from conventional competition because of its more efficient automated suite of solutions, the analyst tells investors in a research note.