Pilgrim’s Pride’s Just Bare brand surpassed $1B in retail sales in 2025

Pilgrim’s Pride (PPC) said itst Just Bare chicken brand has surpassed $1B in annual retail sales in 2025. “Crossing the $1 billion threshold is a testament not only to the strength of the Just Bare brand, but also to the strategic investments our organization has made in innovation, operational excellence, and consumer-driven growth,” said Fabio Sandri, CEO of Pilgrim’s. “This milestone reflects our team’s commitment to building a modern, high-value prepared foods portfolio – and Just Bare is leading the way.” “Just Bare’s acceleration reinforces the long-term strategy of JBS (JBS), majority shareholder of Pilgrim’s, to grow its value-added and prepared foods capabilities globally,” the company said. “A new prepared chicken facility is currently being built in Walker County, Ga. – to produce Just Bare products and meet rising demand for high-quality, convenient protein solutions.”