Philip Morris (PM) announced an expanded partnership with Scuderia Ferrari HP and with Ferrari Challenge Trofeo Pirelli-the single-marque motorsport championship created in 1993-for the 2026 season and beyond. The ZYN brand of nicotine pouches will feature on Scuderia Ferrari HP Formula 1 liveries at select races throughout the seasons. To mark this moment, ZYN branding will first feature on the Scuderia Ferrari HP car livery during the Abu Dhabi Grand Prix 2025 scheduled for December 7.
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