On 26 March 2026, Pernod Ricard (PDRDF) and Brown-Forman (BF.B) (BF.A) confirmed that they were in discussions regarding a potential business combination. Pernod Ricard on Tuesday announced that these discussions have ended and did not result in an agreement as the companies were unable to reach mutually acceptable terms. Pernod Ricard remains fully focused and confident in its strategy and operating model, supported by strong and committed teams across the Group to deliver sustainable long-term value for all stakeholders, the company said.
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