Perion Network, Mediamark, McSorely Media launch AI partnership in Africa

Perion Network (PERI) announced an exclusive partnership with McSorely Media, together with joint venture partner Mediamark, leading media companies operating across Africa, to deploy Outmax, Perion’s AI-native execution agent, into the region. The agreement expands Perion’s commercial footprint, creates a new recurring revenue channel, while bringing outcome-driven, transparent AI execution to African agencies. Outmax is an AI agent designed to increase advertiser efficiency and performance by applying algorithmic intelligence to optimize against brand-defined business outcomes rather than platform-standard KPIs. Through McSorely Media and Mediamark’s combined agency footprint across the continent, the partnership delivers a unified solution, combining Outmax’s real-time AI optimization with Perion’s programmatic digital out-of-home capabilities, accelerating market penetration.