Perion Network acquires Greenbids for $27.5M in cash upfront

Perion Network (PERI) announced the acquisition of Greenbids. It is expected to drive higher client retention and positively contribute to Perion’s revenue and adjusted EBITDA already this year. The transaction terms include $27.5M in cash paid upon closing, a two-year cash earnout of $22.5M, and a three-year employee retention of $15M in cash and equity. The transaction is expected to be accretive to Perion’s adjusted EBITDA and margins from day one. While initial integration begins immediately, the contribution to both adjusted EBITDA and revenue is expected to significantly accelerate from 2026 onward, driven by incremental synergies across technology, go-to-market, and scalability.