Ram Krishnan, head of PepsiCo’s (PEP) U.S. beverage business, has been working to claw back customers as U.S. market share for Pepsi’s classic cola slips to number 3, behind Coca-Cola (KO) and Dr Pepper (KDP), Laura Cooper of The Wall Street Journal reports. The company is working to recapture some of its old power by releasing advertisements pinning Coca-Cola and Pepsi products against each other. Additionally, the company is working to bring its soda and snack businesses closer together to cut costs.
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